In today's hectic company world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. One way to accomplish these goals is by lining up marketing efforts with the purchasers journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opportun… Read More
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and other facts regarding modern-day B2B marketing. We discuss how the purchasing journey is now totally fragmented and the way that community building can assist marketing professionals take back control of the exploration as w… Read More
In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and various other truths concerning contemporary B2B advertising. We talk about exactly how the acquiring journey is currently completely fragmented as well as the manner in which community building can aid online marketers take back… Read More